New Balance: coupons by country

Updated 14 November 2026 · 7 offers · 🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲 🇪🇬

What is New Balance?

A heritage American athletic brand founded in 1906, renowned for running shoes, performance gear and lifestyle fashion, operated by Alshaya Group in the Middle East with over 90 stores across the region. New Balance is an independent American brand founded in Boston in 1906 — one of the few major athletic labels still privately owned by its founding family. It's known for FuelCell and Fresh Foam running technologies, and iconic lifestyle silhouettes like the 574, 550 and 2002R that have become streetwear staples. In the Middle East, Alshaya Group operates New Balance with over 90 stores across UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Egypt. New Balance launched its regional e-commerce site at newbalance.co.ae with click-and-collect from stores. Exclusive Grey stores carry limited editions and collaborations not available at other outlets. Back-to-school season (August–September) and end-of-season sales are the best times to buy.

Pick your country

🇸🇦 Saudi Arabia 78 VPM9 10% off Free shipping: — Returns: — Instalments: Tabby and Tamara 🇦🇪 UAE 78 VPM9 10% off Free shipping: — Returns: — Instalments: Tabby and Tamara 🇰🇼 Kuwait 78 VPM9 10% off Free shipping: — Returns: — Instalments: — 🇶🇦 Qatar 78 VPM9 10% off Free shipping: — Returns: — Instalments: — 🇧🇭 Bahrain 78 VPM9 10% off Free shipping: — Returns: — Instalments: — 🇴🇲 Oman 78 VPM9 10% off Free shipping: — Returns: — Instalments: — 🇪🇬 Egypt 78 VPM9 10% off Free shipping: — Returns: — Instalments: —

How to save at New Balance

Exclusive Grey stores carry limited-edition drops and collabs not found elsewhere — follow New Balance's regional accounts for announcements.
Fresh Foam is ideal for daily walking and light running, while FuelCell is built for serious runners.
The 574, 550 and 2002R are the most popular lifestyle picks — they come in region-exclusive colorways.
Back-to-school season (August–September) brings deals on kids' shoes and school sports footwear.
Click-and-collect from stores is available — it saves delivery fees and speeds up getting your order.

New Balance fact card

Founded: 1906
Owner: New Balance (Alshaya Group in the Middle East)
Headquarters: Boston, United States
Website: www.newbalance.co.ae

Questions shoppers ask

Does New Balance have one code for every country?

No. New Balance runs a separate storefront per country and a code usually works in one of them. Pick your country in the table.

Where is the strongest New Balance code right now?

Saudi Arabia, where the best code scores 78/100: 10% off.